List of products by brand Punarjeevana

Dr. Hemalatha Jain started the journey of PhD to revive a languished craft but seeing the plight of the artisans she decided to start a handloom cluster. During her research she found secondary data and folklore on Patteda Anchu. Pattedu Anchu Saree was woven in and around the villages of Gajendragarh, Belgaum, Raichur, Kodal, Bidar, Bellary, Gulbarga and Dharwad. This saree is named after its border and checks pattern but is also known as dundina saree, devaru saree or laxmi saree or pooja saree. It was specifically designed for women working in the farms, being only 38” wide and 6 yards in a coarse 20’s count, cotton is used to weave the fabric. The saree has a specific colour palette including mustard, maroon, pink and green.

Patteda anchu wedding sarees are normally woven in shades of red cheeks with broad mustard border and are considered very auspicious. She revived the farmers saree which are ready to wear saree like denims; no need of stitch fall or beading on the edges. The historical evidence proves that these farmers' saree were worn in the 10th century. They were lost to globalization and the introduction of synthetic yarns not only killed the cotton saree craft but also killed artisans' livelihood. Punarjeevana had launched the revived craft Patteda Anchu in 2015 Bangalore in collaboration with Dastkari Haat samiti and Registry of saree (100 saree pact).

The cluster Punarjeevanawas started with a revival project slowly and steadily it was converted into a sustenance model to survive the craft and artisans. The cluster was started with 2 weavers and today 45 artisans are working under the umbrella of Punarjeevana. Punarjeevana has tirelessly gone on to revive other weaves such as Gomi Teni, hubli, sada pata, sudha kadi, lakundi, Gajju and dhotra sarees. The design on the gomi teni is a symbolic representation of jowar (Millet) which is extensively grown in north karnataka. 

Punarjeevan has launched various other revivals such as lakundi, sada pata, dhotra and sudha kadi sarees. All these sarees were revived with the blend of traditional weaves and their innovative signature of ready to wear and zero maintenance.This innovation was achieved using the combination of coarser and finer yarns in warp and weft. Each sarees comes with two pallus - one pallu is formal and other one is casual with striking colours. Younger sari weavers today love the concept of ready to wear sarees. The sarees were traditionally available in one colour palette maroon with mustard border, we introduced ganga jamuna border in our collection with striking pallus. punarjeevana,  It was appreciated by their esteemed customers. The sarees are woven on hand loom which do not require any electric energy, and are dyed with eco friendly dyes and natural dyes, packaging material used is upcycled material the whole system is sustainable for environment and reduces carbon footprints.