Samuday Crafts is a Women’s Handicraft Enterprise, registered under “Company Act 2013” in 2020. Its vision is to ensure fair pricing and market linkages of the products developed by rural artisans. It’s being promoted by an NGO named “Samuday Shakti Sewa Samiti”, a society registered under Society Registration Act 1860, the major objective of society is to provide livelihood opportunities to rural women, by reviving existing crafts and skills through extensive training programs. As of now society manages to upgrade the skills of more than 500 women artisans in Hardoi district (UP).
Around 500 women are working on multiple crafts like Taat (upcycle plastic) embroidery, Chikankari and Block printing.The products under crafts includes;Taat embroidery: Shopper bags, Set of pouches, travel pouch, Table mats, table runner, document file and holder, laptop bags and sleeve.Chikankari: cushion covers, stoles & dupatta, pouches, table mats, costars etc.Block Printing: Stoles and Dupatta, tablecloth and napkin, cushion cover, laptop sleeve, set of pouches, hand bags etc.