List of products by brand Jamila by Aisha

Jamila means “beautiful” as the name signifies it believes in creating exquisite hand embroidery pieces with extravagant royalty. JAMILA- Label was started by Aysha Abbasi in January ,2019 with an aim to help local artisans of awadh who undoubtedly have the best skills in making exquisite pieces.they support and encourage artisans by providing them platforms for they handcrafted work.

Jamila’s are expert in making all types of hand embroidered magnificent work of Zardozi, Dabka, Resham, Poth, Mirror work, Gota work and Kamdani handcrafted by local artisans who are working with them from long time .Products made by them are Awadhi ghararas,hand embroidered batuas, kurta, suits and sarees.The process of embroidery is starting with the first step of laying out the wooden frame. It is called adda bichana. Four wooden planks are held together with nuts and bolts. Then the fabric is stretched and wound up tightly with a strong sutli (thread) along the width of the frame. This process is called tanaka. The next step is transferring the pattern to be embroidered onto the fabric. This process is called chapayi. 

Motifs include elephants, peacocks, dancing figures, leaves, floral and geometric patterns etc. Embroidery stitches are done with muthiya, a special kind of wooden needle with a bent metal tip that is used to pull the thread from below the fabric. This kind of stitching allows the craftsmen to use both hands as they work. The hand above the cloth works with the needle while the hand below the cloth ties each stitch. Thus the products are not only beautiful but long-lasting and durable. Most of the embroidery is done with saadi and naksi which are small metallic springs made by swirling metal threads tightly. It is done on all sorts of fabrics like silk, cotton, net, georgette, chiffon organza and shaneel (velvet) etc. After all the stitches and embellishments are done, the fabric is unstitched from the wooden frame and is finished for the final outcome.

Jamila’s promote the hand work and skills of local artisans of Awadh who are skilled in creating royal pieces through generations. They firmly believe in supporting equal pay for equal work,unique and substantive work and sustainable fashion.